Increased Online Revenue ExpectationsThu 10 Dec 2009 in Tindle Group News
Tindle Newspapers has had to increase its expectations on the amount of cash generated by selling its news content online – only six months after launching a trial project.
Tindle, which publishes some 220 titles across England and Wales, trailed six titles, using the online page-turning software, PageSuite, during the summer. Half of them were frees plus three paid- for titles. The paid titles were offered on subscription in which readers paid for accessing the newspapers by credit card or Paypal.
The trial was so successful that the cash generated from subscriptions quickly outstripped the expected levels and the Paypal facilities had to be increased.
Now Tindle is publishing more than 100 of its titles online through PageSuite, many of them paid-for titles through Paypal.
Brian Doel, Group MD, said: “We originally expected a few paid online subscriptions in our core circulation areas, with most coming from foreign parts. In fact, many of our subscriptions, worth thousands of pounds, came from local subscribers. Some people obviously prefer to read their local papers on their computers.
Many of our papers have survived technology changes for 150 years or more. This online move will help guarantee their survival for another 150.”
Tindle chose PageSuite as the online publishing utility after experimenting with other software providers and chose PageSuite for its user friendliness and ease of access from the publishing centres.