New figures show half of all Guernsey adults listen to Island FM

A half of all adults in Guernsey now tune into our radio station Island FM every week – 25,000 people – and they’re listening for longer than before according to the latest RAJAR* radio listening figures for Q4 2022 published today.

Every Island FM listener tunes in for 10.6 hours a week on average, an improvement of more than half an hour a week compared to the previous quarter.

Jersey’s Channel 103 now has more than a weekly reach of 56% of the island’s adult population maintaining its position as the British Isles’ most listened-to radio station by percentage reach.

Highest share

Channel 103’s listeners are some of the most loyal in the British Isles, each spending 11.6 hours a week with the station, meaning the station’s share of listening is now 29.1%, the highest share of any radio station, BBC or commercial, in the British Isles.

Tindle Radio Pan-island Managing Director James Keen says: “Despite a plethora of new listening choice available on DAB radio across the Channel Islands it’s clear that listeners continue to value the local content delivered by our teams of presenters and journalists in Jersey and Guernsey which is great news for our valued local advertisers.”

RAJAR is the independent survey which tracks listening for both commercial and BBC stations. The latest figures cover the period concluding December 2022

©2024 Tindle News. All rights reserved

Tindle Newspapers Ltd is a limited company registered in England and Wales numbered 0798870