Your Local Island FM Team
The communities we serve: Island FM broadcasts to Guernsey on 104.7FM, Alderney on 93.7FM as well as online and DAB+
Our approach to radio: Broadcasting to a potential audience of 53,000 adults across the bailiwick, Island FM consistently delivers one of the highest weekly reach and audience shares of any radio station in the British Isles. Listeners enjoy a playlist from the 90s, 00s, and today’s biggest songs, as well as on-air competitions and comprehensive Guernsey news and information.
What is great about the area we serve: The bailiwick of Guernsey comprises five islands in the bay of St Malo. From beautiful beaches to the bustling capital St Peter Port, Guernsey is a varied island which enjoys a strong economy and a high household purchasing power – the third highest in the world. The islands Alderney, Sark, Herm and Jethou make up the remainder of the bailiwick and are famous for their scenic beauty, history and warm welcome.
How we help advertising clients: Radio advertising with Island FM allows brands to speak to Guernsey at key moments across the day whether at home, at work or on the move. Island FM’s audience is large (with six in ten people in the bailiwick listening every week) and loyal with each listener tuning in for more than 11 hours each week.
“Island FM remains a trusted part island life with on and off-air activities to benefit the island.”- Island FM
How we make a difference: Island FM is proud to be an important of Bailiwick life. From annual live broadcasts from Alderney Week to attending key events like the West Show and St Peter Port Christmas Lights Island FM is an active player in island life – and the station’s mascot Daniel the Donkey is a popular addition to scores of events!
Our history: Island FM began broadcasting in October 1992 before being acquired by the Tindle Group in 1998.
To this day, the station remains a trusted part island life with on and off-air activities to benefit the island.
In 2021 Island FM started broadcasting on DAB+ digital radio to all the Channel Islands.