The Voice newspaper group in Cornwall and the Woking News & Mail have been given new-look websites after they were acquired to join our portfolio.
Modern designs have been launched for the websites for both news brands, which we bought earlier in the year, to deliver compelling news for online readers and offer digital marketing opportunities for advertisers.
Each news brand has updated website designs in the style of those rolled out to each of our brands across the UK as part of a drive to grow digital engagement.
Earlier this year all our news brands received new designs backed with updated content workflows to deliver content as part of a development programme carried out by the in-house digital team.
The fresh designs were rolled out in phases to give the editorial teams more modern ways of presenting content, providing a better user experience for web audiences and increasing the digital commercial opportunities.
In August we purchased the eight titles in the Cornwall-based Voice Newspapers series, based in Truro, from AD’ Sales Limited, owned by Peter Masters.
Promoted as “a hub for communities across Cornwall” the Voice titles cover Newquay, St Austell, Truro, Bodmin, Saltash, Liskeard, Penzance and Camborne. For the first time, their content will now appear online as well as in print, at voicenewspapers.co.uk where each title will have its own section.
The following month we acquired “Woking’s independent, family-owned newspaper” the Woking News & Mail.
Published on a weekly basis and with a heritage dating back to its launch in 1894, the title uploads news and information to its website wokingnewsandmail.co.uk, which has now been modernised.
Group Digital Editor Emily Woolfe said: “The new designs for these two leading brands offer our news teams fantastic opportunities to display our content with a better experience for online readers.
“Working with the newsrooms we are shaping strategies so the websites can attract and retain new audiences, as people continue to turn to our brands for trusted news in more ways than ever before.”
Neil Webster, Commercial Digital Officer for Tindle Newspapers Limited, said: “With the designs created to work well across mobile, tablet and desktop, these new-look websites will help grow audiences and create more marketing opportunities for the increasing number of advertisers who use our websites to reach engaged local people.”