It may still be September but the Tindle commercial teams are already in the Christmas spirit having held a sales day to help businesses promote themselves in the run-up to December 25th.
Teams working across our titles for the Isle of Man, Cornwall, Wales and Devon all spent last Thursday contacting local advertisers to make them aware of marketing opportunities shaped to engage customers ahead of the festive season.
Neil Webster, Commercial Digital Officer, said: “With less than 100 days to Christmas, the Tindle commercial teams joined together to run a Christmas Sales Day to contact local businesses about the team’s multimedia commercial packages designed to help local businesses promote themselves before Christmas.
“Offices were decorated, the team members dressed festively in Christmas jumpers and mince pies were even sourced to fuel the team.
“More than 1200 local businesses and organisations were contacted and a substantial number of businesses bought packages, including hotels, restaurants, local retailers, pubs, entertainment venues and local charities, with plenty more likely to commit to packages in the coming weeks.”
Team involvement
The opportunities for local businesses include multi-platform exposure through large prominent advertisements in our newspapers and high-impact digital advertising on our market-leading websites, along with packages lasting four or eight weeks designed to build momentum and keep local businesses top-of-mind throughout the festive season.
Managing Director Scott Wood said: “I am really proud of the way the teams joined in and got involved with the sales day.
“It has been brilliant to see everyone get into the festive spirit and the reaction from our customers and prospects has been nothing short of amazing.
“We know it has been a tough year so far for local businesses in our areas and we thoroughly believe our great value multimedia packages will give these local businesses a great chance of having a brilliant Christmas trading season.”
Posting photos on LinkedIn, Regional Sales Director Lianne Carr wrote: “We’re here to help your business shine this Christmas!
“We’re offering exclusive holiday discounts on multimedia advertising across our print and digital portfolio – the perfect way to boost visibility and reach new customers during the festive season. Let’s make your brand stand out this Christmas!”