A daily email newsletter on the Isle of Man TT from the local Tindle editorial team proved a hit with fans of the world famous annual motorcycle racing festival.
Held every June, the TT sees competitors from all over the world race against the clock on public roads over a 37.7-mile course, with one week of practice and qualifying sessions followed by a further week of racing.
Throughout the 2023 meeting, Media Isle of Man deputy editor Andy Dalrymple, sports editor John Watterson and their team produced a daily digital newsletter called Full ThroTTle, which went to subscribers each morning.
Boasting the latest results as well as interviews with riders, plus exclusive newsletter-only video content from the day’s sessions, Full ThroTTle kept TT fans informed.
Island partnership
The newsletter, which linked through to coverage on website Isle of Man Today, was published in partnership with Visit Isle of Man.
John said: “It was our first year of publishing Full ThroTTle and we were pleased with the audience feedback.
“We compiled the practice and race reports in the evenings once the official results had been released and sent those to our digital colleagues, with the video content uploaded directly.
“Some of the content and interviews were done in advance, but most were generated fresh on the day.
“The newsletter was then lined up for release each morning at 7.30am over the 14-day period.
Major attraction
“The TT is a major attraction for the Isle of Man, so it was great to be able to draw upon our traditional strengths in local sports coverage to build a loyal international following.”
Group Editorial Director Emily Woolfe said: “We were delighted to see the editorial team generate significant audience interest with their first daily digital newsletter for the Isle of Man TT.
“The newsletter was a destination for racing and festival lovers as well as residents, offering everything from practical information about road closures, events coverage and race results to bespoke exclusive video interviews available only to Full ThroTTle subscribers.
“Full ThroTTle went out daily to 1,800 people and had fantastic open and click-through rates, giving us a strong opportunity to build upon in the future.”