Digital audience turn to popular Tindle blog for election updates

Tindle news websites in Wales enjoyed a surge in website traffic when audiences kept up-to-date with results in the local elections through a countrywide live blog.

The trusted Tindle local news titles, based at the heart of communities across the country, published running commentaries on the local picture to a single blog to ensure readers were informed about the changing picture.

Journalists at counts in Aberystwyth, Monmouthshire, Tenby and Abergavenny were among those to contribute to the blog with text, photos and video, which led to the highest level of Tindle online engagement since July 2021.

The blog was posted on sites including the Cambrian News: https://www.cambrian-news.co.uk/news/politics/liveblog-local-elections-2022-546275

Across the country the Welsh council elections saw Labour gain the most seats, with 66 added to their total, while Plaid Cymru took control of three councils. Overall, the Conservatives lost 86 seats.

As well as local news reports on each result appearing on their related website, reporters contributed to the blog which updated in real time to keep readers in the picture about the national outlook.

Group Digital Editor Emily Woolfe said: “We were delighted with the impact made by the hugely successful local election blog which ran across Tindle’s Welsh titles. Our journalists were able to add the ultra-local colour which our readers expect from their trusted local news brands.

“The Tindle reporters embraced the opportunity to give not only live updates in real time, but also the local insights on what was going on in their communities. The live blog helped us achieve our highest number of page views in nearly a year as more readers turned to our titles.”

Tindle Managing Director Scott Wood said: “As we implement new strategies to grow our online reach with higher levels of digital engagement, it has been superb to see the response to the live election blog in Wales. The success of our local coverage shows how the work of our journalists is highly valued in the communities which we participate in and belong to.”

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