Isle of Man businesses received expert advice on the latest marketing techniques during a series of exclusive free advertising events.
Hosted by Media Isle of Man, the Business Growth events, held for a third successive year, enabled business representatives to better understand how to get maximum impact from promoting their companies across the full range of media, including print and digital.
Commercial teams from our trusted Isle of Man brands hosted hundreds of local business guests, offering them expert advice on attracting more customers.
Guests had the opportunity to join our Isle of Man Business Club, providing access to discounted prices for marketing campaigns over an extended period to book activity at an agreed level. The opportunity proved so popular that memberships sold out before the end of the series.
The 2024 business growth events, presented by Evolve Media Sales global marketing expert Nick Shaw, took place over four days at the Comis Golf Club in Douglas.
This year’s presentation content of the Presentation was designed to help local businesses understand the impact AI (Artificial Intelligence) was going to have on customer buying behaviour over the year ahead.
Nick Shaw also explained how businesses could use a multi-platform marketing approach to make sure their business was always on customers’ “shopping radar” amid the ever-evolving digital landscape. Businesses also received free ideas to help maintain and grow market share.
Nick Shaw said: “The Media Isle of Man Business Club continues to go from strength to strength. With more than 800 businesses invited this year to attend the Media Isle of Man Business Growth presentations, interest from the local business community has never been so great.
“Not only was attendance fantastic, but the Business Club membership opportunity was sold out before the end of the week.
“Each year we always receive a positive reaction from the Isle of Man business community but this year the attendance and feedback from the businesses who attended exceeded our expectations.
“We look forward to returning again in the Summer of 2025, and if you would like to register your business to attend the Free Media Isle of Man Business Growth Event in 2025, please go to isleofmanbusinessclub.com.”
Media Isle of Man Commercial Manager Dan Williams said: “This year we really focused on our overall media opportunities, particularly the huge growth we are seeing in our digital audiences across our platform, including social media, it was great to work with Nick and the team over the 12-week programme period.
“I believe we really impressed those that attended the 17 presentations in June. We are now busy working with our new members to build their new campaigns for the year ahead which brings new opportunities for us all, as we work together to improve their individual business success and return on investment.”