New self-service marketing platform unlocks Tindle audiences for advertising clients

Advertising customers can plan and build their own marketing campaigns across the Tindle website network thanks to new self-service digital technology.

Businesses are now able to use iServe, an online platform delivered in partnership with leading technology partner Viztrade, which allows advertisers to create and place targeted digital advertising on over 30 news brands in the Tindle network.

Using the iServe web portal, an advertiser can build a campaign, pay for and start advertising to local customers within hours.

No minimum spend is required and businesses can pick from a range of formats to only pay for the advertising delivered, with a full campaign report available at the end of the campaign.

With iServe now being marketed across the portfolio, the service provides a dedicated help and support team for advertising customers looking to make use of the marketing opportunities.

Unique visitors

Recent Google Analytics reports show nearly 1.5 million unique users visit the Tindle network each month, registering over 3.5 million page views.

The Group publishes trusted local brands in key locations across Surrey, Hampshire, the South West, Wales and the Isle of Man. Websites includes Isle of Man Today, Cambrian News, the Forest of Dean and Wye Valley Review, Cornish Times and Farnham Herald.

Neil Webster, Commercial Digital Officer, said: “We are pleased to launch iServe to give advertisers the opportunity to create and place targeted digital advertising across our network of highly successful websites in some of the most beautiful parts of England, Wales and the Isle of Man.

“Working with Viztrade, iServe gives advertisers access to highly engaged local people who want to support local businesses in their local area, engaging target audiences through our valued titles. We have already seen local businesses book campaigns promoting their events and services by using iServe.”

Managing Director Scott Wood said: “Building upon our reputation for publishing trusted local news based in the communities we serve, we are embracing new digital opportunities, offering the latest marketing solutions.

Growing partnership

“Our partnership with Viztrade on iServe gives advertisers more options than ever before so we look forward seeing take-up grow.”

Based in Australia, Viztrade specialises in providing self-serve digital advertising platforms for other leading publishers including Daily Mail Australia and motor marketplace Just Auto.

Simon Larcey, Managing Director of Viztrade, said: “As a leader in self-serve advertising technology, Viztrade provides proprietary platforms which help media owners simplify the ad selling process, optimise efficiencies and make complex digital advertising simple.

“Working with Tindle has allowed us to provide a low touch sales channel to complement existing media sales teams and programmatic advertising, which we are sure will be popular with customers across their regions.”

• To find out more about Tindle iServe go to:

• Advertisers who wish to create a campaign can get a 50% discount on campaigns booked before the end of December 2023 by using code ISERVE50 at checkout.

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Tindle Newspapers Ltd is a limited company registered in England and Wales numbered 0798870