New websites rolled out across Tindle portfolio to grow web audience

New website designs have been rolled out to every Tindle brand across the UK as part of a drive to grow digital engagement.

All 37 Tindle news brands have received new designs backed with updated content workflows to deliver the latest content, as part of a development programme carried out by the in-house digital team since January.

The fresh designs were rolled out in phases to give the editorial teams more modern ways of presenting content and to provide a better user experience for web audiences.

To boost engagement the new websites have a host of additional features to increase interactivity, including “send your news story” sections for reader text and photo submissions. The updated websites also have enhanced What’s On entertainment and leisure sections.

The relaunched platform was in partnership with Brightsites, implementing Flow, their web content solution which is used by a further 200 publications including the Independent and London’s Evening Standard.

Brightsites provides Flow for news publishers as “a real time content management solution which makes creating content fast and provides journalists with an evolving tool suite”.

Group Digital Editor Emily Woolfe said: “The new designs offer our news teams fantastic opportunities to display our content with a better experience for online readers. Working with the newsrooms we are shaping strategies so the websites can attract and retain new audiences.

“Like all publishers we are looking at ways of incorporating digital publishing into our reporters’ routine to make the most of the digital opportunities ahead of us.”

Tindle Managing Director Scott Wood said: “It is fantastic to see new-look website designs rolled out across our portfolio, allowing us to deliver compelling digital content which reaches more people than ever before.

“Congratulations to everyone involved for giving our online portfolio a modern upgrade to grow digital engagement.”

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