Leading figures from across the media have joined forces with peers from top brands in the news industry for the latest initiative looking at the future of digital publishing.
Managing Director Scott Wood and Group Digital Editor Emily Woolfe are representing us in the latest Digital Revenue Launchpad programme, delivered by FT Strategies, the subscriptions consultancy from the Financial Times.
The latest phase of the programme kicked off last month, with the cohort meeting on a monthly and quarterly basis for 12 months.
With renewed funding provided by the Google News Initiative, the extension programme will help the original cohort members further develop ways of creating subscription and readership models.
The programme includes large regional publishers and independent local news providers, such as ourselves.
Industry future
Emily Woolfe said: “Being part of the new Digital Revenue Launchpad programme is a fantastic way for Tindle to work with leading brands to establish experiments on digital publishing and look at the implementation.
“By collaborating we can experiment, expand and adapt the ideas for the future of the industry.”
The original programme, which ran from January until May, saw the group meet regularly for structured discussions on the issues facing the industry, with further interactions with technology companies in the analytics and monetisation fields.
Scott Wood added: “The FT Strategies programme has already been valuable as we shape a new future for our trusted brands in the communities we serve.
“We look forward to working with our partners over the months ahead.”