We have integrated Mediaferry, a cloud-based platform by EKCS, into our advertisement production workflow.
Mediaferry has enabled Tindle colleagues to collaborate better with their customers.
Mediaferry’s interface has advanced features, including automated version control and dynamic digital templates for different formats. Ads can be created, modified, and signed off quickly.
This enables Tindle Newspapers teams to meet tight deadlines and launch campaigns faster.
Mediaferry’s platform enables centralised management of multimedia ad campaigns. It enables designers, sales teams, and clients to collaborate in real-time.
Clients can give instant feedback, request changes and approve versions through the platform, accelerating approvals and reducing the need for revisions.
Tariq Husain, architect of Mediaferry and co-founder of EKCS, said: “The main challenge we resolved was that the ad creation process was time-consuming.
“Many rounds of communication between the sales, production teams, and clients often led to delays, late deadlines, and a lack of real-time client involvement. Mediaferry enabled clients to collaborate more closely and approve ads quickly.”
Scott Wood, managing director at Tindle Newspapers, says: “Mediaferry has completely transformed our ad production process, allowing us to collaborate more effectively with clients and deliver high-quality campaigns faster than ever before.”